Hi, I’m Muthoni.
I believe that true freedom isn’t just about having money – but money is a powerful tool that can help us create the life we want. My mission is to help you design a financial life that feels authentic, joyful, and free – starting with your salary, one intentional step at a time.
My Story
Growing up, I used to wonder what freedom really meant. For me, it was never about luxury or status – it was about living life on my own terms. As I got older, I realized that financial freedom is one of the most powerful ways to unlock all other kinds of freedom:
- Freedom of time
- Freedom of choice
- Freedom of opportunity
I’ve always been drawn to numbers (math was my thing), which led me down the path of finance. I hold a BSc in Financial Engineering, an MSc in Finance and Investments, and I’m a Certified Investment and Financial Analyst (CIFA).
Over the past 7+ years, I’ve worked across various finance roles – including a year in investment banking – where I gained deep, practical insight into how money really works.
But here’s the thing: even with all the credentials, I’m still on the journey. I know what it’s like to rely on a salary and wonder if financial freedom is truly possible. That’s why I started this platform – not to speak at you from a pedestal, but to walk alongside you and share real, practical tools that anyone can use to take control of their finances.
What I Value
This isn’t about perfection, strict budgets, or cutting all the fun out of life. It’s about building a financial life that:
- Feels authentic – aligned with your values and lifestyle
- Brings clarity – so you’re no longer confused or ashamed about money
- Builds confidence – so you trust yourself to make good decisions
- Creates freedom – because money should serve your life, not control it
Why This Matters
I believe your salary doesn’t have to be a trap – it can be the foundation that helps you build freedom. I’ve seen how small, consistent actions can lead to big, lasting changes. And when we remove the stress and confusion around money, we make space for something better: joy, creativity, and living fully on our own terms.
Let’s Do This Together
I’m not here to drown you in jargon or spreadsheets. I’m here to offer support, share what I’ve learned, and help you use your paycheck to build the kind of life you actually want.
Let’s turn your salary into freedom – one smart step at a time.